Tackling big problems, one step at a time.

I help companies take complex marketing problems and break them down into manageable chunks.

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Areas of expertise

Marketing strategy

Creating clarity on goals and priorities to get buy-in, focus resources and increase productivity.

Marketing operations

Optimizing tools and processes to allow your team to be flexible, agile and effective.

Communications

Understanding who your audience is, what they need and what messages are effective in the appropriate channels.

Branding

Telling your brand story matters — to your audience, to your employees and to your bottom line.

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An extension of your team.

When you have tough marketing operations or strategy problems, it can be hard to find the time to get to the root cause and build a plan to fix it. That’s where I can help. I will analyze your complex problem and break it down into a plan with manageable chunks so you can see progress and build a scalable infrastructure.

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“What’s most impressive is MaryAbigail’s ability to integrate into an organization, understand its challenges and create a thoughtful and high-value plan, no matter the industry.”

—Casey C.

Open the door to better marketing

The process of developing a website roadmap.

Your website is one of your biggest digital assets so you should have a clearly documented roadmap. The roadmap will allow you to map out enhancements, changes to content, and launches of new products or services. It will help ensure that you are consistently improving one of the main drivers of your business.

Strategic evaluation to kickstart your marketing transformation.

If you are looking to optimize your marketing operations but have not done root cause analysis, don’t understand why you are not meeting goals, or still need to identify opportunities for improvement, then you should start with a strategic evaluation to kick start your marketing transformation process.

What you need to know about building an incident response communication plan.

Does your marketing team have a plan that helps guide and train them on what to do when one of your product or services are down? By having a plan, your team can approach these scenarios with confidence and efficiency.

FAQs about building a brand platform.

Defining your brand can feel ambiguous, but it doesn’t need to be complicated or theoretical. Your brand is similar to the personality of a person. It is made up of many tangible elements that can be described in a variety of ways.

7 steps to build an internal communication plan

Internal communication plans help you communicate important information, receive feedback and give recognition to your employees. It is a vital part of your culture and requires an intentional, strategic approach. The benefits can be a transparent culture, engaged employees, and a free flow of information that drives the success of your initiatives.

Elements of creating an agile marketing infrastructure.

Transitioning a marketing department that has been traditionally structured in managing tasks to an agile workflow will take time and it will likely take 2-4 rounds of refining workflows to get it to a point where it reaches maximum efficiency. Building an agile marketing department comes down to people, process, and technology.

6 steps to creating a customer feedback program.

A survey program gives a voice to your customers and will help you make better decisions. It can be easy to get caught up in running your business and lose touch with the day-to-day of how your customers are experiencing your brand, products, and services. If you do not have a survey program set up, you can easily find out problems when it is too late and when problems have escalated. Customers are savvy and word of mouth is everything so you need to utilize the customer voice to drive your decisions and ensure you maintain the quality of your brand.

Free consultation to chat about how I can help you.

There’s no commitment, pressure, or obligation.

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