A little about me.
I’m MaryAbigail Dills; a marketing director, consultant, and artist.
My work moves between business strategy and creative practice, guided by a simple principle: progress is an act of respect.
I focus on revealing potential, strengthening what works, and refining what needs attention.
Approach
I take a pragmatic, human approach to creativity.
I break down complex challenges into clear, actionable steps and prioritize what matters most to achieve meaningful results.
Whether I’m leading a marketing team, collaborating with a client, or creating something by hand, my process always begins with understanding and ends with clarity.
Values
Respect for what exists. Intention in what changes. Care in what endures.
Skills and areas of expertise
B2B and B2C experience
Strategic planning and roadmap development
OKR methodology, pre-mortem and risk analysis, roadmap planning and accountability, business value implementation.
Marketing operations
Budget management. Martech stack management, solutions evaluation, contract negotiation and management, systems implementation, maintenance, enhancements. Regulatory and compliance adherence and reporting.
Research and data
Qualitative and quantitative data collection and analysis. Customer listening program management including, technology selection, survey strategy, survey strategy and implementation, and impact and change reporting (closed-loop). Developing reporting to provide insights and performance metrics in systems such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau and Datarama.
Brand
Positioning, brand architecture, guidelines, and reputation management.
Work management
Creating and managing project and agile work teams, including system and process design, identifying opportunities and needs, designing workflows, test and learns, and implementation oversight.
Internal communications
Change management, including positioning, employee recognition, audience development, and messaging.
Website
Vision and roadmap development, including functionality, architecture, enhancements, and SEO.
Lead and demand generation
Audience segmentation, targeting, lead qualification, sales enablement.
Public relations
Community relations, crisis communications, positioning, social media, and community impact.
Advertising
Designing and hiring out media studies, managing media agencies for placement, negotiation of agency and media pricing, and reporting.
Content strategy
Topic and keyword research, competitive analysis, production of design and copy, production calendar, and assets library design to optimize re-utilization of content.
Marketing automation and email marketing
Operational oversight, nurture journeys, sales enablement, integrations, reporting, and other enhancements.
MarTech experience
Microsoft suite, ZenDesk, Jira, Smartsheet, Salesforce Financial Services, Salesforce Marketing Cloud, Marketo, Hootsuite, Social (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok), Slack, Teams, SilverCloud, Google suite (Google Analytics, Google Ads, Data Studio, Optimize, Review, Locations), S&P, SiteImprove, SEMRush, WordPress, Squarespace, Craft, Outbrain, Taboola, GatherContent, Tableau, Datarama, Mixpanel, SurveyMonkey, InMoment, CloudCherry, Adobe Creative Suite, Monday.com.
