A little about me.
I want to leave things better than I found them. That is what drives me. I do that by solving complex marketing problems for companies for work and by making art in my personal life.
I value bringing people together to collaborate, innovation and curiosity, and using systems and technology where you can automate so people can focus on connecting with people.
I tackle challenges with a data-first approach, then a psychologist, and only then an artist. By starting with data, then overlying empathy and art, you can create something that is truly functional, helpful, and engaging. That is what excites me about the marketing field.
I have a proven track record of finding pragmatic solutions for over 10 years in the marketing field. I look forward to the opportunity to help your team and organization.
Skills and areas of expertise
B2B and B2C experience
Strategic planning and roadmap development
OKR methodology, pre-mortem and risk analysis, roadmap planning and accountability, business value implementation.
Marketing operations
Budget management, including allocation and spending oversight. Martech stack management, including solutions evaluation, contract negotiation and management, systems implementation, maintenance, enhancements. Regulatory and compliance including, writing and updating policies and procedures, supporting audits, and providing documentation.
Research and data
Qualitative and quantitative data collection and analysis. Customer listening program management including, technology selection, survey strategy, survey strategy and implementation, and impact and change reporting (closed-loop). Developing reporting to provide insights and performance metrics in systems such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau and Datarama.
Brand
Positioning, brand architecture, guidelines, and reputation management.
Work management
Creating and managing project and agile work teams, including system and process design, identifying opportunities and needs, designing workflows, test and learns, and implementation oversight.
Internal communications
Change management, including positioning, employee recognition, audience development, and messaging.
Website
Vision and roadmap development, including functionality, architecture, enhancements, and SEO.
Lead and demand generation
Audience segmentation, targeting, lead qualification, sales enablement.
Public relations
Community relations, crisis communications, positioning, social media, and community impact.
Advertising
Designing and hiring out media studies, managing media agencies for placement, negotiation of agency and media pricing, and reporting.
Content strategy
Topic and keyword research, competitive analysis, production of design and copy, production calendar, and assets library design to optimize re-utilization of content.
Marketing automation and email marketing
Operational oversight, nurture journeys, sales enablement, integrations, reporting, and other enhancements.
MarTech experience.
Microsft suite, ZenDesk, Jira, Smartsheet, Salesforce Financial Services, Salesforce Marketing Cloud, Marketo, Hootsuite, Social (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok), Slack, Teams, SilverCloud, Google suite (Google Analytics, Google Ads, Data Studio, Optimize, Review, Locations), S&P, SiteImprove, SEM Rush, WordPress, Craft, Outbrain, Taboola, GatherContent, Tableau, Datarama, Mixpanel, SurveyMonkey, InMoment, CloudCherry, Adobe Creative Suite.
Interested in knowing more?
I would look forward to hearing more about your marketing needs.