Your website is one of your biggest digital assets so you should have a clearly documented roadmap. The roadmap will allow you to map out enhancements, changes to content, and launches of new products or services. It will help ensure that you are consistently improving one of the main drivers of your business.

If you are looking to optimize your marketing operations but have not done root cause analysis, don’t understand why you are not meeting goals, or still need to identify opportunities for improvement, then you should start with a strategic evaluation to kick start your marketing transformation process.

Does your marketing team have a plan that helps guide and train them on what to do when one of your product or services are down? By having a plan, your team can approach these scenarios with confidence and efficiency.

Defining your brand can feel ambiguous, but it doesn’t need to be complicated or theoretical. Your brand is similar to the personality of a person. It is made up of many tangible elements that can be described in a variety of ways.

Internal communication plans help you communicate important information, receive feedback and give recognition to your employees. It is a vital part of your culture and requires an intentional, strategic approach. The benefits can be a transparent culture, engaged employees, and a free flow of information that drives the success of your initiatives.

Transitioning a marketing department that has been traditionally structured in managing tasks to an agile workflow will take time and it will likely take 2-4 rounds of refining workflows to get it to a point where it reaches maximum efficiency. Building an agile marketing department comes down to people, process, and technology.

A survey program gives a voice to your customers and will help you make better decisions. It can be easy to get caught up in running your business and lose touch with the day-to-day of how your customers are experiencing your brand, products, and services. If you do not have a survey program set up, you can easily find out problems when it is too late and when problems have escalated. Customers are savvy and word of mouth is everything so you need to utilize the customer voice to drive your decisions and ensure you maintain the quality of your brand.